MUSIC MARKETING

What techologies and marketing strategies do institutions use to target and distribute products to audiences?

http://www.benhowardmusic.co.uk/ 

Ben howard

-          Buy album from Amazon, Itunes, Vinyl, Cassest, Deluxe

-          Blog

-          social network, multiplat form social media

-     Email list, example of direct marketing

-          Videos on homepage

-          Facebook (Join)

-          Twitter (Follow)

-          Youtube

-          Myspace

-           Sign up to website to become part of the ben howard community and gain access to exclusive content.

-          Buy tickets for a range of gigs

-         Festivals

downloads - convergence

Vampire Weekend

-